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As some of you know, I am in advertising sells. I just signed a client called Disc Replay. They traditionally have bought/sold used video games (the discs, consoles, and accessories) and movies. Recently they have started to buy used electronics such as TVs, computers, MP3s, cell phones, etc. They especially like to buy/sell Apple products.
They also just started to sell some games BRAND NEW. However, they have limited selection on brand new releases and really only focus on the Top Sellers. They tend to be about $5 cheaper than other places like Game Stop.
You my fellow gamers are there target market , Male 18-40 years of age. (Zabka you are out of the demo and too old :) ). So I would like to pick your brains on what you think would be important to communicate in a commercial AND see if any of you have some good ideas for cool commercials.
Let me give you some back ground to get you all started.
Disc Replay claims the following:
1. They pay top dollar for used goods. AND they pay cash. (some competitors only give store credits).
2. They resale items cheaper than competitors.
3. They gaurantee the items will work. (I guess some customers have complained that other places hassle you when they try to return a faulty item).
4. They have tremendous selection. They truly carry more games and movies than competition.
There current advertising tag line is "Mega Selections, Mega Savings".
So any creative ideas would be greatly appreciated! I know some of you are very creative and funny. So I am anxious to see where this all goes.
They also just started to sell some games BRAND NEW. However, they have limited selection on brand new releases and really only focus on the Top Sellers. They tend to be about $5 cheaper than other places like Game Stop.
You my fellow gamers are there target market , Male 18-40 years of age. (Zabka you are out of the demo and too old :) ). So I would like to pick your brains on what you think would be important to communicate in a commercial AND see if any of you have some good ideas for cool commercials.
Let me give you some back ground to get you all started.
Disc Replay claims the following:
1. They pay top dollar for used goods. AND they pay cash. (some competitors only give store credits).
2. They resale items cheaper than competitors.
3. They gaurantee the items will work. (I guess some customers have complained that other places hassle you when they try to return a faulty item).
4. They have tremendous selection. They truly carry more games and movies than competition.
There current advertising tag line is "Mega Selections, Mega Savings".
So any creative ideas would be greatly appreciated! I know some of you are very creative and funny. So I am anxious to see where this all goes.
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